Our story

From one bedroom to 50+ countries.

Hi, I’m Francisca. In 2018 I started Francis from my bedroom. Today we make timeless bags, handmade in Italy, for girls who carry their whole life with them.

Francisca Bruinsma, founder
Francisca Bruinsma, founder
  • 2018Founded
  • 50+Countries
  • 4.8/5580+ reviews
  • ItalyHandmade
01

It started in my bedroom

What began as a small student project selling jewellery and clothing grew fast. I packed every order myself, answered messages late at night and built the brand through Instagram, one post at a time.

02

Bags became the heart

Along the way I noticed one thing: you loved our bags most. So I went all in. The goal: timeless statement bags with a luxury feel, at a price that makes sense.

03

Handmade in Italy

Every Francis bag is now handmade in Italy from 100% genuine leather, in small batches and checked by hand. Made to last for years, not one season.

04

Today

Francis ships to customers in more than 50 countries, with a community of girls who take their bag to work, uni, dinner and everything in between. The vision is still the same as in 2018.

What we stand for

  • Timeless over trendy

    Designs you’ll still love in five years, not just this season.

  • Made to last

    Genuine Italian leather, premium hardware and craftsmanship you can feel.

  • Made for real life

    Room for your laptop, your gym stuff and your whole day. Beautiful and practical.

“I wanted to create high-quality bags at a fair price. Timeless, accessible and made to last for years. Thank you for being part of Francis.”
Francisca, founder

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