The It Girl
The Muse
Our story
From one bedroom to 50+ countries.
Hi, I’m Francisca. In 2018 I started Francis from my bedroom. Today we make timeless bags, handmade in Italy, for girls who carry their whole life with them.
Francisca Bruinsma, founder
- 2018Founded
- 50+Countries
- 4.8/56,713 reviews
- ItalyHandmade
- 01
It started in my bedroom
What began as a small student project selling jewellery and clothing grew fast. I packed every order myself, answered messages late at night and built the brand through Instagram, one post at a time.
- 02
Bags became the heart
Along the way I noticed one thing: you loved our bags most. So I went all in. The goal: timeless statement bags with a luxury feel, at a price that makes sense.
- 03
Handmade in Italy
Every Francis bag is now handmade in Italy from 100% genuine leather, in small batches and checked by hand. Made to last for years, not one season.
- 04
Today
Francis ships to customers in more than 50 countries, with a community of girls who take their bag to work, uni, dinner and everything in between. The vision is still the same as in 2018.
What we stand for
Timeless over trendy
Designs you’ll still love in five years, not just this season.
Made to last
Genuine Italian leather, premium hardware and craftsmanship you can feel.
Made for real life
Room for your laptop, your gym stuff and your whole day. Beautiful and practical.
“I wanted to create high-quality bags at a fair price. Timeless, accessible and made to last for years. Thank you for being part of Francis.”
