About us

Francis by FB was founded in December 2018 in the Netherlands by founder Francisca. What started as a small jewelry webshop has grown into a brand that captures the hearts of fashion lovers across the world.

In the early days, Francis was all about clothing, pieces designed to express individuality and confidence. But as our community grew, so did our vision. We noticed something missing in the market: a place where women could find the perfect bag stylish, functional, and easy to shop.

So we evolved.

Today, Francis is a bag brand first with clothing as the accessory to the bag.

We focus on high-quality, timeless pieces that feel modern, functional, and accessible to everyone.

Our collections are designed, created, and produced by us ensuring every detail meets our standard of quality. We believe in offering a strong product line, not endless options. Because great style doesn't need a thousand choices just the right ones.

At Francis, we're not here to take fashion too seriously. Our marketing, our tone, and our community reflect who we are: modern, authentic, and inclusive. We're building a strong bag brand one that's made to last, both in quality and in feeling.

And as for clothing?

It will return but in a more timeless, elevated way. Because Francis will always stay true to where we came from.